Milan,
18th September 2007- As part of the development of the licensed products associated with the Venice brand, La Quinta,
strategic partner of the Venice Municipal Authority for the implementation of
the project, has sealed a new licensing agreement with Terra Cielo Mare. The
agreement is for the production of an exclusive, limited edition watch bearing
the Venice
brand.
The
watch carries countless references to the history of Venice. For the Venezia watch, inspiration was found in the Doge Grimani (1521 -
1523), who had the first osella coin
minted for the City of Venice.
A reproduction of the coin is used to embellished the back of the case, while
key dates from Grimani’s dogeate are inserted on the most external part.
The
watch has a hand-wound movement. Its steel case features classic lines. The
numbers on the dial echo the same lettering used for the numbers on the clock
tower in St. Mark’s Square. Another visual reference to Venice
is found in the second hand dial, which reproduces a rosette inspired by the
“compass rose” that can be seen in the church of San Salvador
in the Mercerie quarter. The Venice
brand stands out proudly beneath the number twelve. Lastly, the research into
details focused on the various types of “risso”
(stern iron) used on gondolas. Indeed, a small ringlet dating from 1950 here becomes
a special feature on the crown. These sophisticated, unusual touches pay
rightful homage to this lagoon city that is known and loved all over the world.
Terra
Cielo Mare was suggested by La Quinta as licensee of the Venice brand, and approved by the Municipal
Authority. This choice was based on certain key criteria that La Quinta
identified in selecting companies to take part in the licensing project. For
example, the quality and uniqueness of their products, and the craft tradition
of Italian-made products. These values are shared by TCM and, combined with the
creativity of this team, have helped to create a unique watch, characterised by
distinctive elements from both an aesthetic and historic perspective.
La Quinta is an international network of
consulting and services for companies and designers. It was established
in 1980 as the first Italian company specialised in design and
licensing for the fashion industry and it is now one of the most
important companies in this sector. Thanks to its various divisions –
design, licensing, trading, marketing, technologies, communication,
legal consulting and translations – and to its over 20 year presence on
the market, La Quinta is capable of offering its customers a
specialised, qualified and competitive service in various sectors. For
further information on the company please visit the website
www.laquintagroup.net.
For further contacts:
La Quinta press office
Ms. Lorena Milazzo
Ph. 
+39 .02.73.85.353
e-mail: l.milazzo@laquintagroup.net
