Milan – 11 July 2012.  The 12th edition of the “International Brand Clothing & Accessories Fair”, one of Asia’s most important fairs, was held from 8 to 10 July 2012 at the new Shenzhen exhibition centre. This fair every year sees a significant number of exhibitors and visitors, particularly operators from the fabrics/clothing and accessories industry.

The fair management offered La Quinta the chance to run an exclusive area dedicated to 7 Italian companies, named “Spazio Italia” (“Italy Space”), with the aim of promoting the style and quality of the “Made in Italy” and encouraging new business opportunities between Italian companies and Chinese groups.

La Quinta selected some of the most representative companies of the fabrics/clothing industry, not yet present on the Chinese territory and ran the “Italy Space” in situ, within which the following were presented: Angelico, Cantarelli, Cristina Gavioli, GZP (Giorgio Zanone Poma), Renato Balestra and Toy G.

“The outcome in terms of contacts was very positive, both in terms of quantity and quality,” commented Fabrizio Gnerro, La Quinta Business Development Manager, upon his return from Shenzhen. Once again, after the experience of last October 2011, La Quinta has confirmed itself as a structure able to support companies intending to enter the Chinese market by promoting initiatives which, based upon specific projects, aim towards developing commercial agreements and/or joint ventures between Italian companies and Chinese companies, selected on the basis of coherence and on common objectives.

La Quinta has operated since 1980 in the field of B2B consultancy at an international level for the activities of licensing, trading, development of marketing plans, retail projects, sale of brands and industrial relations, working with leading brands and fashion brands on the international scene and contributing, in many cases significantly, to the success of its client companies. Thanks to a presence longer than thirty years on the market, La Quinta is able to offer its customers a multi-specialist, qualified and competitive service. For more information on the company, please visit the website www.laquintagroup.net