The marketing division helps clients identify the best commercial, distribution, and promotion strategies for the correct positioning of a brand/company on the market, that can favour the growth of the business in the medium and long-term.

Our activities include:

	Development of strategic marketing plans: analysis of the business and the market, identification of key indicators to define a correct strategy for the marketing, positioning of the company and the products, and development of a strategic marketing plan
	Evaluation of brand value: thanks to the experience and knowledge gained over years in the licensing business, La Quinta can provide clients with a precise evaluation of the economic value and the positioning of the brand on the market, as well as the perception of the end-user
	Research and qualitative and quantitative analysis of the market: analysis of brand perception/awareness, competitor analysis and benchmarking, customer satisfaction & loyalty, analysis of client needs and expectations
	Semiotic analysis of communication: semiotic analysis of the advertising and communication, analysis of competitors’ advertisin

Our last marketing project is about  ALPITOUR SAILING SPIRIT.