The La Quinta Licensing division is a leader in licensing consultancy for the fashion sector.
The division employs expert managers and provides high-profile consultancy thanks to knowhow and specific competences gained in over thirty years working for the most prestigious names in fashion and design.
What is a licensing contract?
With a licensing contract, the owner of the brand (Licensor) grants a third party (Licensee) the licence to use the former’s brand for production and distribution of products in a well-defined area through determined distribution channels for a set period of time, in exchange for a fee that the Licensee agrees to pay the Licensor, in the form of guaranteed minimum amounts and/or royalties calculated as a percentage of the turnover.
Signing of a licensing agreement is the final stage of a long, complicated process that requires indispensable knowledge of the markets, their segmentation and the mechanisms that rule them. La Quinta is the ideal partner for drawing up a winning licensing strategy and for obtaining the best results in terms of choice of licensors/licensees, contract conditions and duration and, above all, for protecting the image of both parties.
La Quinta’s main activity on an international level:
- On Licensee’s request: sourcing of brands/labels for the development of licences.
- companies and
- Global management of a licensing project (including Licensor’s ongoing projects).